Just like we have to take care of our body, we also need to take care of our hair. The first step is to figure out what our hair needs – most typically, moisture or protein. Too much of either leaves hair weighed down, too little means hair is dry and brittle.
To figure out if your hair needs protein, give your hair the strand test. Take a wet strand and pull it from both ends. If it stretches a little before it snaps – that means it has good elasticity and is resilient – good news! On the other hand, if it breaks right away, you’ll want to add strength back into your hair.
We developed ANTIDOTE Protein Shampoo and Conditioner to strengthen the hair shaft. After all, hair is made of protein by a hair bulb that sits at the base of a hair follicle. WebMD explains how hair is formed, “In the hair bulb, living cells divide and grow to build the hair shaft. Blood vessels nourish the cells in the hair bulb and deliver hormones that modify hair growth and structure at different times of life.”
How does it work? The key is Baobab Protein which comes from the seed of the African “Tree of Life.” Baobob protein:
And our Baobab protein is ECOCERT certified – that means it’s derived from renewable resources, manufactured by environmentally friendly processes. What this means is that our baobab fruit seeds are obtained using ethical and sustainable methods supporting local communities in Africa.
The other ingredients we put into these products focus on scalp health and hair condition – also important for healthy hair. Both Shampoo and Conditioner have a Texas aloe vera gel base and citrus essential oils.
The shampoo uses a 4-part coconut based cleanser that is gentle but effective. It is less irritating and can’t dry your scalp the way traditional sulfate shampoos do. And Vitamin E provides excellent antioxidant, moisturizing and soothing properties that reduce inflammation and repair damage to skin and hair follicles.
The conditioner uses shea butter and castor seed oil to condition and protect.
It's easy to use... We recommend brushing hair before washing to stimulate blood flow and exfoliate the scalp. Shake shampoo well to make sure that you get a good dose of those great plant based ingredients. Apply to wet hair and work from the roots out. Rinse.
After shampooing, apply conditioner to damp hair for 2-5 minutes. Rinse with cool water to close the hair cuticle. A small amount can be used as a leave-in conditioner.
Watch out for too much of a good thing! Too much protein will weigh your hair down. If your hair is over processed, you might need a clarifying or moisture shampoo.
ANTIDOTE Strengthening Protein Shampoo and Conditioner comes in #1 green PET bottles to protect those precious ingredients.
For all hair types. Color safe. Vegan. Cruelty-free. Gluten-free.
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