Keep your hair color from fading
ANTIDOTE is color safe.
If you color your hair, you are not alone. 75% of women and nearly 10% of men enhance their hair color. Given this, it is no surprise that the #1 question that we get is whether ANTIDOTE products are color safe. Yes! ANTIDOTE 1848 shampoos, conditioners, and styling products are all color safe.
Whether you do your own color or use a professional stylist (which we highly recommend), you want your hair to look amazing for as long as possible.
The #1 way to keep your color as fresh as the day it was colored is to not touch it. That is, don’t wash it, don’t style it, and don’t go outside. There will come a time when you will want to give your mane a good shampoo, you’ll want to style it, and of course, have fun outside.
We talked to professional stylists for their advice on how to take care of color treated hair and this is what we heard that it is helpful to minimize shampooing, avoid excessive sun exposure and limit heat treatments. In terms of product use, they all agreed on 3 steps: first, use products with gentle cleansers, second, be sure to close the hair cuticle with a quality conditioner, and third, use styling products that protect.
To understand this advice, it helps to understand how hair color works. Basically, hair color involves 3 steps: opening the hair cuticle, changing the color, closing the hair cuticle to lock in the new color.
Each strand of hair is made up of an outer cuticle, a middle cortex, and sometimes an inner medulla. The cuticle provides protection via a shingle like structure. The cortex - the thickest part of the hair - holds the hair’s color, shape, and texture. The first step in coloring involves opening up the cuticle so that the color or melanin in the cortex can be lifted out or lightened and the new color can be deposited in. The final critical step in color involves closing the cuticle to seal in the new color.
In general, water and soaps open the cuticle and conditioning oils close the cuticle.
Professionals recommend avoiding harsh detergents like Sodium Laureth Sulfate and Sodium Lauryl Sulfate. Unforunately these are found in most traditional shampoos.
Most shampoos use harsh detergents in the form of Sodium Laureth Sulfate (SLS) or similar chemical. These ingredients were originally developed to de-grease industrial pipes and strip all dirt and oil from the hair. In addition to leaving a squeaky clean feeling, they expose the cortex which accelerates the loss of hair color.
Natural shampoos that don’t use SLS as their cleanser gently remove dirt and oil. Non-SLS shampoos expose less of the cortex, therefore less color is lost. Note that washing with water alone also opens the cuticle, too.
The use of a quality conditioner with healthful oils like coconut, jojoba, castor, and sunflower oil close the cuticle and protect the middle cortex.
Styling products that contain Vitamin B5 and E provide protection from oxidation.
Go ahead, color away. ANTIDOTE’s got your back with gentle coconut cleansers, nourishing conditioning oils, and anti-oxidant rich stylers.