Proud to be Environmental Working Group "Green" rated
Environmental Working Group (EWG) rates ANTIDOTE shampoos and conditioners “Green” in Skin Deep database.
If you are like the average person, that would be 9 – exposing you to 170 chemicals every day. Since over 60% of what you put on your skin gets absorbed into your blood, don’t you want to know what’s in your products?
This summer, ANTIDOTE and EWG teamed up to review every ANTIDOTE Shampoo and Conditioner formula. EWG staff scientists compared the ingredients used in ANTIDOTE against nearly 60 toxicity and regulatory databases. They’ve done the same for over 75,000 products across 2,000 brands so that you can compare – creating the most comprehensive database in the industry.
We did this because you deserve the happiest follicles and scalp, and the healthiest hair.
We are proud to share that they were all rated “GREEN” – yep, 100% of them!
Here's the rating scale:
It didn’t surprise us because, given EWG's extensive expertise, we consult them throughout the product development process. This way we can design our products around better ingredients to deliver healthy scalp and follicles, and strong and shiny hair from the start. As more studies come out, we continually improve our formulas, so keep coming back for the latest.
Why did we choose to work with EWG? EWG explains, “We use the power of information to protect human health and the environment. EWG's Skin Deep database gives you practical solutions to protect yourself and your family from everyday exposures to chemicals. We launched Skin Deep in 2004 to create online profiles for cosmetics and personal care products and their potential hazards and health concerns. Our aim is to fill in where industry and government leave off. Companies are allowed to use almost any ingredient they wish. The U.S. government doesn't review the safety of products before they're sold. EWG's Skin Deep database provides you with easy-to-navigate ratings for a wide range of products and ingredients on the market.”
Learn more about EWG Skin Deep.
Download the EWG Skin Deep App to access this info from your phone anywhere. Here's to healthy living!
Abigail + David