Two years ago, ANTIDOTE worked with Environmental Working Group (EWG) scientists to validate that ANTIDOTE shampoos and conditioners were among the healthiest hair care out there. At that time, every ANTIDOTE shampoo and conditioner earned a “Green Rating” by the Environmental Working Group. New research is always coming out and EWG is continuing to raise the bar.
This year, we engaged with EWG again to review our formulas and are proud to share that ANTIDOTE was green rated, again!
Why should a green rating matter to you?
If you are like the average person, you use an average of 9 personal care products every day – exposing you to 170 chemicals. Since over 60% of what you put on your skin gets absorbed into your blood, all of that exposure can add up. So as much as possible, selecting "green" products means that you are increasing your exposure to healthy ingredients.
How does the rating process work?
EWG staff scientists compared the ingredients used in ANTIDOTE against nearly 60 toxicity and regulatory databases. They’ve done the same for over 75,000 products across 2,000 brands so that you can compare – creating the most comprehensive database in the industry.
We did this because you deserve the happiest follicles and scalp, and the healthiest hair.
We are proud to share that they every ANTIDOTE Shampoo and Conditioner was rated “GREEN” – yep, 100% of them!
Want to know how your other personal care products are rated?
Not a surprise.
It didn’t surprise us because, given EWG's extensive expertise, we consult them throughout the product development process and whenever we make improvements. This way we can design our products around better ingredients to deliver healthy scalp and follicles, and strong and shiny hair from the start. As more studies come out, we continually improve our formulas, so keep coming back for the latest.
Why did we choose to work with EWG?
EWG is the oldest organization dedicated to raising awareness of ingredient safety and has the largest database of products. We respect the rigor of their approach and their mission.
EWG explains, “We use the power of information to protect human health and the environment. EWG's Skin Deep database gives you practical solutions to protect yourself and your family from everyday exposures to chemicals. We launched Skin Deep in 2004 to create online profiles for cosmetics and personal care products and their potential hazards and health concerns. Our aim is to fill in where industry and government leave off. Companies are allowed to use almost any ingredient they wish. The U.S. government doesn't review the safety of products before they're sold. EWG's Skin Deep database provides you with easy-to-navigate ratings for a wide range of products and ingredients on the market.”
Learn more about EWG Skin Deep.
Download the EWG Skin Deep App to access this info from your phone anywhere. Here's to healthy living!
Abigail + David
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